iPad publications: how and why

Statistics laid down for our guidance would indicate that some 15 million people use iPads, with more on the way. For newspapers this is a great opportunity – provided they understand the potential and adapt their organisation, content and design to fit. The panel will present and discuss the development of the three Italian examples of iPad publications – La Vita Nòva on technology and new media for the business daily Il Sole 24 Ore, ttL on the arts for the daily La Stampa and R7 of the daily La Repubblica.

Luca De Biase editor Novà24, weekly technology and new media insert of Il Sole 24 Ore
Claudio Giua director development and innovation Gruppo L’Espresso (which publishes La Repubblica)
Anna Masera editor lastampa.it