Business models 2.0 - beyond advertising

2013-04-26 10:00:00 2013-04-26 11:30:00 Europe/Rome Business models 2.0 - beyond advertising #ijf13 Se i gruppi editoriali intendono sopravvivere e continuare a produrre contenuti di valore, hanno bisogno di diversificare i flussi di entrate e smettere di puntare in modo decisivo sulle inserzioni pubblicitarie. In questo panel vedremo altri modi in cui startup e gruppi editoriali possono guadagnare, e parleremo di come far funzionare queste strategie. Organizzato in collaborazione con Columbia Journalism Review online Sala Lippi - Perugia

CJR

  • 10:00 - 11:30   friday 26/04/2013

Sala Lippi

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Garrett Goodman
director business development Wochit
Gabriel Kahn
USC Annenberg J-school
Wilfried Ruetten
ex director European Journalism Centre

If news organizations are going to survive and keep producing worthwhile content, they need to diversify their revenue streams and stop relying so heavily on advertising dollars. In this panel, we’ll discuss other ways that startups and news organizations can earn money – and we’ll talk about the best ways to make these strategies work.

Organised in association with Columbia Journalism Review online









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