The transformation of data into strategic information is one of the most fascinating challenges for companies. The exponential growth of raw material for refining requires a mix of programming, statistics and design to create intuitive and valuable (and aesthetically pleasing) visualizations for the end user. This applies to companies and also - perhaps especially - to journalism. In this panel we will discover the philosophy and the strategy to meet these challenges of Buzzdetector, DataMediaHub, Accurat and Data Ninja.