You may know Lego as a child’s toy but those colourful bricks are also a highly effective system for creative thinking.

Lego Serious Play is a facilitated thinking, communication and problem solving technique designed for organisations, teams and individuals.

Working with a facilitator skilled in Lego Serious Play can help editorial teams craft new strategies, develop audiences, visualise ideas, rapid prototype new concepts, complement collaborative processes such as design thinking and much more.

In this workshop journalist Guy Degen will introduce you to Lego Serious Play, offer some insight into applying the methodology in a media context and explain why news organisations are turning to play for inspiration. Come along and be ready to play with your ideas!