In the 20th century media built authority by standing on top of a pedestal and talking down to its audience. Today media and journalists build authority by stepping down from that pedestal and being part of the community of citizens they want to serve.

In this panel we start with why, of course, but most of all we share business insights, inspiration and lessons learned. How do you listen to your community, learn from them and translate what you learn into great journalism and a sustainable revenue model?