Diego Piacentini

senior VP International Amazon

Diego Piacentini is Senior Vice President International of Amazon. He has served as Senior Vice President International since joining the company in February 2000 and is a member of the Amazon executive team. He is responsible for all international retail operations: Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, Amazon.cn, Amazon.es, Amazon.it and Amazon.in.

Prior to joining Amazon.com, Diego was Vice President and General Manager of Apple Computer Europe. He joined Apple Computer in 1987 and was promoted to the post of General Manager for Apple Europe in 1997. Before joining Apple Computer, he held a financial management position at Fiatimpresit in Italy.

Diego serves on the University of Washington Foster School of Business Advisory Board as well as the Advisory Board of Endeavor, a global non-profit organization helping entrepreneurs in developing countries. He is also on the Board of the Maasai Association supporting their education and health initiatives in Kenya.

Diego holds a degree in economics from Bocconi University of Milan and was awarded “Bocconiano dell’anno” in 2010. An Italian national, he has traveled and worked across Europe, Asia, Africa and the Americas.

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