How to use social media to build audiences and create community

The majority of news organisations now understand the power of social media for driving audiences to their output and most have twitter accounts and facebook pages, and encourage their journalists to do the same. The majority however are not using them effectively. Rather than seeing social media as either an information source or a broadcast channel, we will discuss how successful community building initiatives can create incredible content as well as effectively engage existing audiences and connect with new audiences. Delegates will develop new ideas and strategies for current projects and campaigns.

Organised in association with

Workshops are free entry but registration is required. Each workshop will have a limited number of participants. The workshop registration form will be put on the website soon. Workshop registration will begin on 15 March 2012.