The iGod demystified

Apple is on its way to becoming a $1 trillion company. Its influence is everywhere, from journalism to design. But is it an exceptional company that "thinks different" or just another greedy corporation with exceptional taste? What is the legacy of Steve Jobs going to be like? Will Apple suffocate the Internet? What are the intellectual origins of Apple's thinking about design? The discussion will take as its starting point Evgeny's latest book Contro Steve Jobs. La filosofia dell'uomo di marketing piĆ¹' abile del XXI secolo which will be published by the Italian publisher Codice Edizioni during the festival.