Musical journalism in the post-MySpace era

How the web has transformed the relationship between new and/or well-established musical performers and the media. Once upon a time up-and-coming bands sent demos to newsrooms where the resident music critic might or might not find the time to listen to the first half of the first track. Now music critics are assailed on Facebook about the (n+1)th wonderband. How the entire industry of story-telling around pop music, the scouting of new talent and the honourable profession of music reviewing have flip-flopped forward into a new dynamic.