Internet has attracted the masses like Toyland, but behind topics such as "freedom of information" "net neutrality" and "self-determination of digital identity", used both by both activists and multinationals, there’s a battle underway between those who are after our data. We will talk about Cloud and security, privacy and reliability of the data we give to the Cloud, and SSL, the guarantee mechanism enabled by default, which has been the focus of a variety of high-profile attacks. An explanation of why we should care.