Google+ allows you to connect directly with people who are searching for your content. Your Google+ page acts as the hub for your identity and your content across Google, including Search, YouTube, Google News, and more. You can start conversations with your audience by sharing and commenting, using Google+ Communities to host discussions, and broadcasting live Hangouts On Air. With Authorship in Search you can see analytics for your content in search, distinguish and validate your content in search results, get more followers on Google+ and help readers discover your other content on the web.

Hangouts, which allow people to chat face-to-face-to-face, have fast become one of the most popular features on Google+, counting Barack Obama and the Dalai Lama among its users. This session will introduce you to Google+, Hangouts, and how media outlets around the world —from broadcast to online—are using them to create compelling content and connect with audiences. We’ll also cover some Google+ best practices. Personal laptops are encouraged. Create a Google+ profile at http://plus.google.com.

Organised in association with Google