What do the Chinese think of Italy? In the vast Asian country new consumption and old habits intertwine continuously, redesigning social classes and changing lifestyles. There is a growing knowledge and curiosity about Italy, despite the reciprocal and ingrown mistrust. In the "Ideogram Italy" panel, journalists of some Chinese newspapers discuss this change together with modern Italian "explorers" of China. Guests of the meeting are Cao Xiaojing, director of the State Council Information Office, Chen Tao, head of the European Division of the All-China Journalists Association and Huang Ping, reporter of the Chongqing Daily newspaper.

Organized in association with Umbria Trade Agency