Giampaolo Colletti
journalist and author
Mafe De Baggis
journalist and author
Sarah Laitner
communities ed. The Financial Times
Raffaella Menichini
deputy editor Lead Stories
Amanda Zamora
senior engagement editor ProPublica
"The media should invest in the relationship business, and not only in the content business", says Jeff Jarvis. Some online media are building successful communities, enhanced and engaged through social media, constantly patrolled and well managed. How to make the best of it in this complex digital ecosystem? And how much to bet on the co-creation of content by one’s own community?