Environmental news in Italy is becoming a case study regarding the changes introduced by digital media. While classic topics struggle to take the digital road and mainstream media often adds ignorance both in this field and in digital publishing, many initiatives have been set up ranging from pure player environmental portals to journalistic initiatives of youth auto-entrepreneurship. However, they are initiatives that generally fail to take advantage of the vast amount of globally available resources. Big data, specific reports, networks of experts and many other resources are not fully exploited. Does the Italian environmental news market seek only photovoltaic kittens?
Organised in association with FIMA