What does it really mean to be a brand? How does branding apply to writers, photographers, and those in the creative and journalism arena? All brands have a psychology and culture, so that learning how to excavate, communicate, and operate as a brand will help you to take the guesswork and reactivity out of your career.

You will learn:

> What it really means to be a brand.

> Why brand definition is essential for your craft and your business.

> Be inspired by other brands who get it right.

> Learn skills that you can use immediately to define and bring your own brand to market successfully.