On the occasion of Expo 2015, where China will be present with three pavilions, there will be a focus on Chinese news on Italy. More than a million Chinese visitors are expected in Milan. Through the Expo, Italian culture, food, design and tourism will be on show. News coverage will use old and new media, revealing the China of Baidu, WeChat, QZone and Alibaba. New communication tools open up a tremendous opportunity for exchange between the two cultures.
Organised in association with Umbria Trade Agency