They are a cutting-edge band. Playing 200 concerts a year, many of them sold out, without going mainstream and participating at the Sanremo Music Festival (the most popular Italian song contest), because: "10 years ago, Subsonica were below us in the pop chart, but they sold 15 times more records." This is the story of Lo Stato Sociale, a band from Bologna that in a few years - thanks also to Facebook - has had a totally unexpected success. The story of the band explains well the present situation of the music industry, telling also the story of a generation: "Young people are told that they are not worth anything, we are told that we are not worth anything," says the leader Lodo Guenzi. Maybe, in this observation lies the secret of their success. At the International Journalism Festival, we will tell the story of the band and discuss how new music business models are changing.