Social TV: what next?

The digital ecosystem linked to the distribution of video content is evolving rapidly, thanks to an increasingly pervasive use of social networks and a widespread dissemination of high-performance mobile devices, such as smartphones and tablets. The role of those who work in the field of digital television has changed as the tools, processes and audiences in turn have changed. As Jeff Jarvis said "Media should be in the relationship business, not just the content business."