Clickbait vs mandate: how public service broadcasters can balance journalistic integrity with the pursuit of page views.

Public broadcasters are strapped for cash and under extreme pressure to remain relevant to their audiences. The smart ones are shifting their resources and expertise to online content but many of them are still struggling to find their place.

With competition in the digital world increasingly nimble and aggressive and pushing boundaries, it's important to discuss where public broadcasters fit in. Too much lengthy analysis and nothing gets shared or read. Too many listicles and adorable animals and no one takes you seriously. This presentation explores how to walk the line between what the public may be interested in versus what's actually in the public interest.