In a world where 40% of users leaves a web page when it takes longer than 3 seconds to load and Ease of Navigation is the top website attribute users care about, the AMP (Accelerated Mobile Pages) initiative is designed to accelerate the mobile web and dramatically improve user satisfaction when accessing News content.

Luca Forlin will talk about how Accelerated Mobile Pages work, how they are developed and delivered to the public, what platforms will support them and how Publishers can make the most of them with regards to monetisation and attribution.

Organised and sponsored by Google.