What levers can be used to communicate in the most effective way the importance of doing some form of sport? What tools can help us to turn a good communication campaign into best practice? The role of sports journalism beyond reporting: what behaviour and choices can professionals of sports communication, athletes and companies adopt?


Anna Billò journalist Sky Sport

Vittorio Cino director of communications and institutional relations Coca-Cola Italy

Danilo Di Tommaso director of communications CONI

Andrea Lucchetta volleyball player

Piercarlo Presutti news editor ANSA Sport

Organised and sponsored by Coca-Cola Italy.