How often should you post to Facebook? What tools can you use to help you manage your Page day-to-day? In this session, we will answer these questions and more, giving an overview of how to best grow and engage your audience on Facebook. We’ll focus on best practices, new publishing tools like Rights Manager, Branded Content, and Crossposted Video, and leave you with practical tips and tricks to better manage your Page, connect with your audience, and craft eye-catching content. This session will be led by Francesca Sacasa, Facebook's Manager of Partner Services for Europe, Middle East and Africa.

Organised and sponsored by Facebook.