Good journalists have never been lazy. They have always been brave enough to experiment with new forms, or to reinvent models of the past. If once this was seen as commendable, it has now become necessary. The competition for readers, viewers or listeners’ attention is so tough that several tools are needed to grasp the spirit of the time and be able to convey the message. From the brevity of Twitter to the iconography of Instagram, from journalistic synthesis - time is money and the most valuable good is information - up to long form journalism and, why not?, theatre. Nothing is forbidden, everything is up to experimentation, much will prove itself to be spot on.