CrowdTangle helps you understand what your audience and your competitors audiences engage with content, and what’s trending across Facebook, Instagram, Twitter and Reddit. It’s the best cross-platform tool for understanding changes to your social audience in the context of social trends or Facebook News Feed updates. It helps thousands of journalists with social news discovery, audience benchmarking, and covering big news events like the UK Royal Wedding and the recent Italian elections. In this talk we’ll show you how to spot your best performing content and that of your rivals, and how to use the tool if you’re a journalist, social media manager or executive to help inform your social media and digital strategies. We’ll also look at how CrowdTangle is changing cultures in thousands of digital newsrooms across the globe, who now enjoy free access as part of the Facebook Journalism Project.

Organised and sponsored by Facebook.