Experimentation and risk-taking and getting-it-wrong are vital to innovation, whether with new products/services or with the management of people, newsrooms, new forms of storytelling and change itself. So why do journalists have such a tough time coming to terms with this? What practical advice can be given to journalists to allow them to fail fast, learn fast and be more creative when it comes to risky ideas? Stories (some personal, some not) from the front line of media industry screw-ups.