Trust and bias: how often unconscious bias is eroding trust in news

Trust in journalism is in dire straits. Why? In part because many people feel un-represented and that the mainstream media has a progressive, liberal bias which doesn’t reflect their reality. Many media companies say they are unbiased and report the facts but is it possible to be unbiased? What is bias anyway? And how does it affect audiences as well as newsrooms? We want to take this beyond a shouting match and provide a thought-provoking debate about how bias is part of human psychology and come up with solutions as to how to work with and within them to improve trust again. Reuters has “unbiased and reliable” as one of our Trust Principles so it is core to our thinking.

Organised in association with Reuters.