The roles of audience editor, growth editor, engagement producer have emerged as key roles across newsrooms around the globe. They play an important part in the digital and cultural transformation journey that media organisations haven taken over the last decade. As we move from operations focused on chasing reach for reach's sake towards newsroom processes that are optimised for reader loyalty, audience teams are tasked with thinking about the ways audiences consume and engage with our content, promoting a meaningful connection between the public's information needs and the editorial process. But who are they, these audience editors? What does an audience team do? What skills are needed? Who do they report to and where do they sit in the newsroom? This session will discuss all this and much more about the new roles of the audience editor and audience teams.