Almost every news title on the internet relies on advertising, much of it programmatic adverts supplied by the tech giants. For a lucky few, subscription revenue offers a way out of this codependency, but the rest of the news industry is tied to big tech. Are we getting a fair share of revenue? Have we harmed our users? And – crucially – have we made a huge mistake?
business models, funding & start-ups | with simultaneous translation in English and Italian