In the 20th century media build authority be standing on top of a pedestal and talking down to its audience. Today media and journalists build authority by stepping down from that pedestal and being part of the community of citizens it wants to serve. In this how-to panel we're sharing business insights, inspiration and lessons learned from two of Europe's most successful membership-based media – Zetland (Denmark) and Republik (Switzerland): how to listen to your community, learn from them and translate what you learn into great journalism and a sustainable revenue model, how to build and maintain a community-centric organization, and how to build a culture of trust between newsroom and members.

Organised in association with Zetland.