KISSES ON KISSES
The 100-year history of the most famous chocolate in Italy and the meaning of the gesture of kissing.
Baci su baci is a 4-episode podcast series on the meaning of a gesture as intimate as it is universal and on the events that led to the birth and success of Baci® Perugina®. The rustle of the scrolls that accompany the Baci® marks the beginning of the narration led by the writer Paolo di Paolo and of a journey through feelings, basic needs, historical research and the evolution of customs. Then there are the phrases of Baci® Perugina®, quotes that have enriched and continuously redesigned the semantic field of love, opening it to all possible declinations. Ideally, putting them in chronological sequence could tell us how we have talked about love and emotions over the centuries. And how we talk about them today.