Defining the benefits of impact measurement in journalism can seem elusive, but an effective impact strategy drives concrete results not only in the newsroom but across other parts of a media organization. Embarking on editorial projects with impact in mind, successfully measuring that impact and gleaning insights from it can help drive positive outcomes that strengthen audience engagement, reader revenue, brand awareness, purpose-driven advertising and philanthropy.

Join a panel of experts from both the editorial and commercial side of news to learn more about the many ways impact measurement – and impact – can be leveraged to both expand reach and deepen mission while also supporting a successful business model.

Sponsored by The Guardian.