Four months into an omnibus election year and the ongoing generative AI revolution, what are the realities of how journalists are encountering the use of deceptive generative AI audio, video and images, as well as the misuse of claims of AI to dismiss real content? Are the fears around AI's impact justified, or are we in another premature deepfake hype cycle? Grounded in the ongoing global work of WITNESS, including the global Deepfakes Rapid Response Force that connects real world deepfake cases to leading media forensic experts, the presentation will provide a primer on the critical usages seen so far and their impact, the roll-out of technical solutions including detection and content authenticity, as well as how legislators and platforms are responding.

Organised in association with WITNESS.