Pierre Caulliez is the founder of Yoof, a consultancy focused on helping media organisations understand and reach young audiences. He also leads WAN-IFRA’s News Creator Exchange, a programme exploring collaboration between newsrooms and independent creators. With first-hand experience from his time as a content creator, Pierre brings a practical perspective on the creator ecosystem and its influence on how news and culture circulate today. He has led international research into how young people discover and engage with information, working across markets with both legacy publishers and news-focused creators to inform audience strategies and experiment with new formats.

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