When journalism goes live and on stage: can live events help build loyalty, trust - and the business? 

Even though journalism remains the core product of most news media - and certainly of all the media featured on this panel - a growing number of publishers are also producing live events. These can vary from one-off shows like le Monde’s Live Magazine, to regular reader events, like the Financial Times’ FT Engage series, to membership models featuring events, like Danish news startup Zetland. In this panel, we’ll discuss why more and more media are choosing to produce events, what their relationship is to a publisher’s greater goals, how it affects the relationship to readers - but also how it affects the newsroom, the journalists, and even the journalism itself.