Funnels. Pipelines. Ladders. Cycles. Once marketing jargon, these terms are now gaining traction within the journalism profession. It’s no secret why. Journalism is rapidly transitioning from ad-bas...
Andrew Haeg
Andrew Haeg is the founder and CEO of GroundSource. A veteran journalist, design thinker and crowdsourcing pioneer, he is passionate about using technology to build empathy, uncover unmet needs and help develop a more accurate and grounded view of the world.
He has more than 15 years experience as a radio, print and digital journalist and nearly a decade as an "intra-preneur" at American Public Media, where he co-founded the Public Insight Network, a crowd-sourcing platform used by about 80 newsrooms, and comprised of more than 180,000 sources.
Apart from his award-winning work in journalism innovation, he has taught design thinking and journalism at Stanford University, Mercer University and The New School, has developed participatory games played millions of times (Budget Hero, the Budget Balancer, The Idea Generator and Medical Matchmaker) and has run community design thinking workshops in Phoenix, Cleveland, Detroit, Miami and Macon.
His specialties are the following: participatory media, community engagement, storytelling, magazine writing, citizen journalism, business and economics journalism, journalism innovation, design thinking, news games, digital journalism, radio production and CRM.
Conversational interfaces (texting, WhatsApp, even Twitter DMs) are where news readers spend much of their day, but newsrooms have been slow to adapt news delivery and engagement for those spaces, pri...
Trust in media across the world is in decline. Fully two-thirds of people surveyed as part of Edelman’s Trust Barometer 2018 believe that media organizations are more interested in attracting big a...
How do we better listen to our audience? How do tell the stories of our community WITH them, not just for them? How do we turn our sources into storytellers? First newsrooms need the will to think abo...
What do we need to tell great stories with our audiences and community? From tools that help collect and analyze contributions to tools that help us collaborate with readers (and other journalists) ...
In most newsrooms, engagement is still seen as a nice-to-do, but not essential component of day-to-day journalism. We’d like to argue that, increasingly, engagement is journalism. Our work at Expe...
