Luca Conti is the founder and director of the blogging website Pandemia and contributor to the technology and new media insert Nòva24 of the Italian business daily Il Sole 24 Ore. He is the director of BuzzParadise in Italy, an international community incorporating 20 countries with more than 7,000 bloggers. He has been series editor of Web & Marketing 2.0 for the publisher Hoepli since 2008. Since 2013 he has been head of international development at Simplicissimus Book Farm. He is the author of Fare Business con Facebook (2009), Comunicare con Twitter (2010), Twitter al 100% (2010), Lavoro e carriera con LinkedIn (2012) and Twitter senza segreti (2013).