A presentation by Tomas Bella on Piano Media’s national payment system and the lessons learned in the two years since the first system was implemented. Tomas will also talk about the steps needed to implement a paid content system, the thinking that's involved beyond just the revenue so when a media organization wishes to implement paid content they will have a better understanding of the complexities involved. Finally, he'll talk about Piano Solo, Piano Media's new metered product which allows a publisher to combine the meter and freemium systems to generate the most revenue possible. Introduction by Matteo Tacconi.