The business of news needs to consider the change of social innovation which has occurred in the last twenty years. It needs to understand that if there was a time when it was possible to provide all the same news, and everyone had to deal with that, today the news has to be customized and updated in real time, because what happens is already on Facebook or Twitter. We have information coming from different directions, therefore news should be adjusted and adapted to this new multi-platform fruition process.