From the century of the ‘masses’ to the century of the ‘individual’ - revolutions in both cases, carnage and chaos in both cases too? In his latest book Il web ci rende liberi? (Einaudi, 2013), Gianni Riotta considers the interplay of old content&systems with new tools&hierarchies and wonders where the cracks will first appear. In conversation with Bill Emmott and John Lloyd.