TV has changed. Digital has made it pervasive, multi-screen, on demand and participatory. The audience has changed. The couch potato has become a user of advanced technologies, who builds his schedule independently, moving on a variety of screens and devices. The metrics to measure his attention are always the same: mono-media fragmented measurements that can only partially represent a rapidly changing and dynamic universe. An in-depth report by the Fondazione Rosselli analyzes the effects of these changes from the point of view of audience, broadcasters and advertisers in an attempt to understand "what really counts" in television.
Organized in association with Fondazione Rosselli