The relationship between journalism and advertising has always been a two-way relationship; up-and-down but vital. The digital revolution has created the conditions for redefining this link, before th...

"Marketing is no longer based on the things you do, but on the stories you tell". The session focuses on the importance of using Big Data to develop a company storytelling that can involve and guide u...

Is it still possible to make a living from journalism today? How, by what means, with which mix of print, digital and events? Three very different experiences are an opportunity to evaluate different ...

With the crisis of traditional media and its business model, the temptation for journalists to go it alone, whether as a freelancer or as an individual entrepreneur, has perhaps never been stronge...

TV has changed. Digital has made it pervasive, multi-screen, on demand and participatory. The audience has changed. The couch potato has become a user of advanced technologies, who builds his schedule...