"Marketing is no longer based on the things you do, but on the stories you tell". The session focuses on the importance of using Big Data to develop a company storytelling that can involve and guide users in the tourism sector. Journalists and communicators will explore the issue of the use of data related to digital platforms and data-driven information.

Expedia will present an international research project entitled Vacation Deprivation in which the relationship of workers with holidays on three continents is examined (Americas, Europe, Asia). The research highlights the data-driven approach of both the company and especially the workers when they have to choose and book a trip, highlighting the cultural, economic and social differences depending on the country.

Organised and sponsored by Expedia.