What kind of culture is in the news? Scenarios change, places change, themes change. There is a need to think about different forms of cultural news which are specific for the Internet and the mainstream, monothematic channels and dedicated blogs. Are they old? Yes they are, if the container changes but the language is the same. Participation from the grassroots could be what will pave the way for innovation. It is becoming increasingly common, not only on social media but also in the mainstream. More and more citizens express their points of view about cultural issues, not only on the Internet but also, for example, on the radio, often creating interaction among social media and the mainstream. Can all this result in changes in culture, its language and dissemination?