The fight for survival – in the journalism jungle at least - is very much still on. The single hats-off winning business model has yet to be found - assuming there is one. But there is certainly no lack of experiment, mutation and/or copy-cat innovation, from single-article payment systems (such as Blendle) to crowdfunding (such as De Correspondent). The panel will consider how to survive in the current world media marketplace. How to prosper can be looked into later.