If all of our analytics went up in smoke, would we truly, genuinely miss them?

Stijn will talk about really taking the time to understand our audience and ourselves, rather than jumping to conclusions and staring at dashboards all day. How do we decide on KPIs? How can we measure the quality of our work? What is working and what needs improvement? What data can we trust and what should we be wary of? We'll keep it practical – stuff you can use in your newsrooms, no technical background required.