A T(W)IT FOR TAT
A t(wit) for tat competition. Post ... and win a relaxing weekend in Umbria.
Social Media and how to use it.
Note: the session will be held in Italian. Simultaneous translation into English is available on request by mail by 04 April. Please send the request to mfraticelli@regione.umbria.it.
Two seminars (beginner and advanced levels) covering Snapchat, Facebook, Twitter, LinkedIn and Instagram: why and how to make the best possible use of social media.
The seminars will provide expert tips and include practical exercises based on three European-funded projects in the Umbria Region. A competition will reward messages (including those in languages other than Italian) which have promoted the presented projects most effectively. The competition will be launched during the workshops.
9:30 am
- INTRODUCTORY MODULE
Introduction to Twitter (Duration: 20 minutes)
- Why use Twitter: professional and personal use
- Creating and customising a Twitter account
- Follow/Unfollow: who to follow and why
- Anatomy of a tweet: hashtag, mention, RT, 140 characters and beyond
- When, how and why to tweet
First Umbria Region project (Duration: 15 minutes)
Introduction to LinkedIn (Duration: 20 minutes)
- LinkedIn: What it is, what it isn’t
- Why it’s important to be on LinkedIn
- Creating and customising a LinkedIn account
- Using LinkedIn effectively
Second Umbria Region project (Duration: 15 minutes)
Introduction to Facebook (Duration: 20 minutes)
- Why you need a Facebook page
- Difference between a personal profile and Facebook page
- How to create a successful post
- 2017: the year of the video (and how to make them)
Third Umbria Region project (Duration: 15 minutes)
Introduction to Snapchat (Duration: 20 minutes)
- How social media language is changing
- The world is vertical
- Learn Snapchat in just three moves
Instagram | Part 1 (Tempo: 15’)
- Photography vs Instagram
- Digital PR and Influencer marketing for Instagram
Practical exercises: the competition gets underway!
13.30 pm
- ADVANCED MODULE
Advanced use of Twitter (Duration: 20 minutes)
- Overview of the development of Twitter: the power of images
- Best practice for effective use of the platform
- Creating engagement on Twitter
- Twitter’s “hidden” functionalities
- Twitter for events: from hashtags to live-tweeting for strong engagement
First Umbria Region project (Duration: 15 minutes)
Advanced use of LinkedIn (Duration: 20 minutes)
- Building a professional network
- What to share on LinkedIn
- Personal blogs with LinkedIn Pulse
- The importance of company pages on LinkedIn
Second Umbria Region project (Duration: 15 minutes)
Advanced use of Facebook (Duration: 20 minutes)
- Why you need a Facebook page
- Creating successful ads
- Posts that are shared and boost your reputation
- Supertools (10 tools to improve your Facebook page)
Third Umbria Region project (Duration: 15 minutes)
Advanced use of Snapchat (Duration: 20 minutes)
- How social media language is changing
- Snapchat as part of a business strategy
- Company case histories (media/journalism/companies)
Instagram | Part 2 (Duration: 15’)
- Photography vs Instagram
- Digital PR and Influencer marketing for Instagram
Practical exercises: the competition continues!
Organized by Regione Umbria
This initiative has been cofunded by the Umbrian 2014 ESF ROP
