A T(W)IT FOR TAT

A t(wit) for tat competition. Post ... and win a relaxing weekend in Umbria.

Social Media and how to use it.

Note: the session will be held in Italian. Simultaneous translation into English is available on request by mail by 04 April. Please send the request to mfraticelli@regione.umbria.it

Two seminars (beginner and advanced levels) covering Snapchat, Facebook, Twitter, LinkedIn and Instagram: why and how to make the best possible use of social media.

The seminars will provide expert tips and include practical exercises based on three European-funded projects in the Umbria Region. A competition will reward messages (including those in languages other than Italian) which have promoted the presented projects most effectively. The competition will be launched during the workshops.

9:30 am

  • INTRODUCTORY MODULE

Introduction to Twitter (Duration: 20 minutes)

  • Why use Twitter: professional and personal use
  • Creating and customising a Twitter account
  • Follow/Unfollow: who to follow and why
  • Anatomy of a tweet: hashtag, mention, RT, 140 characters and beyond
  • When, how and why to tweet

First Umbria Region project (Duration: 15 minutes)

Introduction to LinkedIn (Duration: 20 minutes)

  • LinkedIn: What it is, what it isn’t
  • Why it’s important to be on LinkedIn
  • Creating and customising a LinkedIn account
  • Using LinkedIn effectively

Second Umbria Region project (Duration: 15 minutes)

Introduction to Facebook (Duration: 20 minutes)

  • Why you need a Facebook page
  • Difference between a personal profile and Facebook page
  • How to create a successful post
  • 2017: the year of the video (and how to make them)

Third Umbria Region project (Duration: 15 minutes)

Introduction to Snapchat (Duration: 20 minutes)

  • How social media language is changing
  • The world is vertical
  • Learn Snapchat in just three moves

Instagram | Part 1 (Tempo: 15’)

  • Photography vs Instagram
  • Digital PR and Influencer marketing for Instagram

Practical exercises: the competition gets underway!

13.30 pm

  • ADVANCED MODULE

Advanced use of Twitter (Duration: 20 minutes)

  • Overview of the development of Twitter: the power of images
  • Best practice for effective use of the platform
  • Creating engagement on Twitter
  • Twitter’s “hidden” functionalities
  • Twitter for events: from hashtags to live-tweeting for strong engagement

First Umbria Region project (Duration: 15 minutes)

Advanced use of LinkedIn (Duration: 20 minutes)

  • Building a professional network
  • What to share on LinkedIn
  • Personal blogs with LinkedIn Pulse
  • The importance of company pages on LinkedIn

Second Umbria Region project (Duration: 15 minutes)

Advanced use of Facebook (Duration: 20 minutes)

  • Why you need a Facebook page
  • Creating successful ads
  • Posts that are shared and boost your reputation
  • Supertools (10 tools to improve your Facebook page)

Third Umbria Region project (Duration: 15 minutes)

Advanced use of Snapchat (Duration: 20 minutes)

  • How social media language is changing
  • Snapchat as part of a business strategy
  • Company case histories (media/journalism/companies)

Instagram | Part 2 (Duration: 15’)

  • Photography vs Instagram
  • Digital PR and Influencer marketing for Instagram

Practical exercises: the competition continues!

Organized by Regione Umbria

This initiative has been cofunded by the Umbrian 2014 ESF ROP