From a model focused strictly on the product to a wider interpretation, with a narration depicting the product as a synthesis of a geographical, social and cultural context.

To this end, the emergence of new players (food/wine bloggers) and new tools (social media) has created a multi-faceted panorama. With some risks though, especially connected with the technical knowledge of the products, with the serious danger of turning verisimilitude into post-truth. In this perspective, the issue of fact-checking becomes a crucial element… even in a “free spirit” narration.

Organised and sponsored by Federvini.