Over the past year, Deutsche Welle has experimented a lot with Facebook Live, including many live reports (especially from the German general elections - in 30 languages) and experimentation with other formats on FB Live such as Social Shows, Live Audio and TV-broadcast via the FB Livestream. This session will share these experiences and learnings in a very hands-on way, with successful and not-so-successful examples of DW's experiments.

In addition, Ellen will share her views on how media companies should prepare for FB's new Watch section which will probably be rolled out in 2018 worldwide. She would conclude her talk with "seven things you need to do to engage your audience on Facebook Live".