Both platforms and media helped get us into the mess we are in -- and before we can expect them to get us out we need to help them write the principles that should guide their decisions on product design, business model, policy, and culture. What are their social responsibilities to freedom of expression, to quality of expression, to convening civil and informed public conversation? How do we expect them to balance openness with control? This isn't just about how platforms operate in a new reality -- it is also about how journalism and media should operate.