Listening leads to trust. Here’s how to help your newsroom listen better

2018-04-14 16:30:00 2018-04-14 17:45:00 Europe/Rome Listening leads to trust. Here’s how to help your newsroom listen better #ijf18 La fiducia nei media è in declino in tutto il mondo. I due terzi delle persone intervistate per il Trust Barometer 2018 sono convinte che le testate giornalistiche siano più interessate ad attrarre un grande pubblico piuttosto che a coprire le notizie. Per riconquistare la fiducia non passa per la ricerca dei click, ma per l'ascolto. Più mostriamo al nostro pubblico e alla nostra comunità che stiamo lavorando per loro, più si fidano del nostro lavoro.  Scopri come la tua redazione può ascoltare e coinvolgere più efficacemente il pubblico, creando fiducia, lealtà - ed entrate.  Sala delle Colonne, Palazzo Graziani - Perugia

community & trust | in English (without translation)

  • 16:30 - 17:45   saturday 14/04/2018

Sala delle Colonne, Palazzo Graziani

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Jennifer Brandel
co-founder and CEO Hearken
Jennifer Choi
News Integrity Initiative CUNY
Andrew Haeg
founder and CEO GroundSource
Ernst-Jan Pfauth
co-founder and CEO De Correspondent
Tracie Powell
senior fellow Democracy Fund

Trust in media across the world is in decline. Fully two-thirds of people surveyed as part of Edelman’s Trust Barometer 2018 believe that media organizations are more interested in attracting big audiences than they are in reporting. The way to win back trust isn’t through more click-chasing, it’s through listening. The more we show our audiences and communities we’re working on their behalf, the more they’ll trust our work. Learn about how your newsroom can more effectively listen and engage audiences, building trust, loyalty, and revenue in the process.











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